Burden of Itch
Chronic itch, defined as an itch lasting for longer than 6 weeks, is a highly prevalent symptom of dry skin conditions1 along with the skin becoming dry, cracked and irritated.

For most patients, itch is the most burdensome symptom.2

Clinically it can also be the most difficult to treat.2
Various studies have been undertaken to understand the burden and prevalence of itch in patients with dry skin conditions. A number of studies report that up to 85% of patients experience itch 3-5 , with 63% reporting itching is often or always present. 3,4 However the reality is that the majority, if not all, patients with dry skin conditions will experience itching at some point.
SLS Free

Up to 85% of patients with dry skin conditions experience itching 3-5

SLS Free

63% report itching is often or always present 3,4

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At least half of patients report stress increases incidences of flares and itching. 4,5

Living with dry skin conditions and itch can have a profound negative effect on patients’ quality of life. Patients often experience sleep disturbances due to itch, reporting that they not only have difficulty falling asleep, but itching wakes then up during the night reducing their overall duration and quality of sleep.1 This also extends to the family of patients, particularly spouses or parents/guardians of young patients.

Continued impact on physical and psychological regeneration leads to considerably reduced attention levels which can negatively affect patients work, or school performance, as well as their private life and relationships.1
SLS Free

Up to 85% of patients with dry skin conditions experience itching 3-5

SLS Free

63% report itching is often or always present 3,4

SLS Free

At least half of patients report stress increases incidences of flares and itching. 4,5

The Itch-Scratch Cycle
The sensation of itching is triggered by external factors that irritate the nerve endings, or it can be psychogenic. Scratching disrupts the epidermal barrier, causing further inflammation and facilitating infection, ultimately leading to the skin feeling itchier.12

Despite this, feelings of itch continue to be strongly correlated with the desire to scratch, leaving patients stuck in the itch-scratch cycle. Once established, conscious effort to not scratch is no longer enough to manage scratching.

It is imperative that we focus on providing successful itch relief for patients suffering from debilitating chronic itchy conditions.

DISCOVER HYDROMOL RELIEF
Hydromol Relief offers a 3-in-1 action 12-17* to support patients in managing the debilitating effects of itching by relieving itch in minutes.18
1. Legat, F. Front Med (Lausanne). 2021; 8: 644760.
2. McCleary, K. K. More Than Skin Deep ‘Voice of the Patient’ Report. (2020).
3. Simpson, E. L. et al. J. Am. Acad. Dermatol. 74, 491-498 (2016).
4. Palma AM, et al. J Eur Acad Dermaol Venereol. 2019;33(11):2095-2100.
5. Prignano F., Ricceri F., Pescitelli L., Lotti T. Clin Cosmet Investig Dermatol. 2009;2:9-13.
6. Fishbein, A. B. et al. The Journal of Allergy and Clinical Immunology: In Practice vol. 9 3120-3129.e3 (2021).
7. Meltzer, L. J. & Booster, G. D. J. Pediatr. Psychol. 41, 643-650 (2016).
8. Silverberg, J. I. et al. Ann. Allergy Asthma Immunol. 121, 340-347 (2018).
9. Silverberg, J. I., Garg, N. K., Paller, A. S., Fishbein, A. B. & Zee, P. C. Journal of Investigative Dermatology vol. 135 56-66 (2015).
10. Eckert, L. et al. J. Am. Acad. Dermatol. 77, 274-279.e3 (2017).
11. Banwany F, Northcott CA, Beck LA, Pigeon WF. J Allergy Clin Immunol Pract. 2021;9(4): 1488-1500.
12. Abramovitis, W. Kemper, S. Tschen, E. at al. Journal of Drugs in Dermatology. 2006; 5(3): 236-244.
13. Pinter, A. et al. Dermatol Ther. 2019;9: 309-319.
14. Poljšak, N. & Kočevar Glavač, N. Front. Pharmacol. 2022; 13, 868461.
15. Atopiclair Cream ETF011. Alliance Pharmaceuticals.
16. Patrizi, A. Capitanio, B. Neri, I et al Paediatric Allergy and Immunology. 2009; 19: 619-625
17. Giam, YC. Herbert, AA. Dizon, MV et al. Asia Pacific Allergy. 2016; 6: 120-128.
18. Boguniewicz, M. Zeichner, JA. Eichenfield, LF. at al. Journal of Paediatrics. 2008; 152: 854-859.
*due to the combination of ingredients including Sodium Hyaluronate, Vitis Vinifera seed extract and Shea Butter12-17